Authority content for the long game. Campaigns for right now.
Your Authority Deck keeps publishing every week. When you have something timely to promote, Campaigns handle it.
Optional. Subscriber-controlled. Authority only.
Campaigns are not part of your regular publishing schedule — they're additions to it. When you have something timely, you control exactly what goes out, when, and where.
When to use a Campaign.
Any time you have something timely that belongs in front of your audience — but isn't part of your weekly authority content.
Limited-time offers, promo codes, seasonal discounts.
Launch announcements, new capabilities, expanded offerings.
New location, expanded hours, relocated showroom.
Back-to-school, pre-winter prep, spring promotions, holiday specials.
Workshops, open houses, showroom events, local appearances.
Closed dates, adjusted hours, holiday week schedules.
Open positions, team growth, certifications, new staff.
Supply chain issues, policy changes, important business news.
Five steps to publish a Campaign.
You control the message. AI handles the polish. The platform handles the distribution.
Start with your message in plain language. What's happening? Who needs to know? What should they do?
Without changing your meaning. You stay in control of the core message — AI just makes it read better across channels.
Upload your own image, request an AI-generated image, or publish without an image. Three paths, all supported.
Choose the exact date — anywhere from tomorrow to 6 weeks out. You decide when it hits.
On your selected date, the campaign posts to your connected social channels and Google Business Profile — automatically.
What Campaigns are NOT.
Campaigns are a specific tool for a specific job. Here's what they're not designed for.
Your Authority Deck keeps publishing as usual. Campaigns are additions, never substitutions.
Campaigns publish to social channels and GBP. Blog posts from campaigns are planned for a future update.
Campaigns publish to social and GBP. For email, use the Contacts feature with your Thursday sends.
You initiate every campaign. Nothing goes out until you write it, review it, and approve the timing.
Campaign specifications
Campaigns + Authority Deck = complete publishing.
Your regular Authority publishing never stops. Campaigns layer in when you need them.
Up to one per week · Up to 6 weeks out · You approve everything
Ready to add Campaigns to your publishing?
Campaigns are exclusive to the Authority plan. Full publishing cluster, no attribution, and the flexibility to promote on your terms.